Fiji’s hotel sector has smashed through the billion-dollar barrier, recording a massive $1.63 billion turnover on the back of soaring room rates and premium visitor spending.
In his address at the AHICE Fiji Investment in Tourism Summit in Nadi last week, Deputy Prime Minister and Minister for Tourism and Civil Aviation Viliame Gavoka revealed that record-high industry yields had officially transformed the nation into a mature, premium destination—even as global inflation and fuel pressures loom.
“Today, I am not here to tell you how beautiful Fiji is or how much return on investment you can make. You already know that, and you have your numbers,” Mr Gavoka said.
“Our momentum is not slowing.
“In the first four months of 2026, we recorded 276,701 visitors, which is about a 4.6 per cent increase.
“Our hotel sector turnover has hit $1.63 billion.
“But here is what I want investors in this room to hear clearly: our performance is not just about volume. It is about yield.
“Our average daily rate stands at $601. Revenue per available room is $467. Average daily visitor spend is $404. Our room occupancy at the close of last year was close to 80 per cent.
“That tells you we are earning more per visitor without having to discount, without having to flood the market.”
Mr Gavoka said that signified a mature, well-managed destination and a market worth entering.
Reflecting on the challenges, he called on investors to be clear-eyed about the realities facing the destination.
“The global fuel crisis continues to test economies worldwide, and within our own borders, we must remain vigilant.
“Our commitment is to the long-term stability and prosperity of Fiji.
“By prioritising national interest and pragmatic policy, we are ensuring that Fiji remains a secure, resilient, and thriving destination for every investor and every visitor.”
Mr Gavoka had also revealed the national industry target of attracting 1.25 million visitors and generating $4b in revenue for next year, and the immediate need to have 4000 new hotel rooms.
