Fiji’s tourism sector recorded strong growth in 2025, with total earnings reaching $2.81 billion, according to the latest figures.
The data shows tourism earnings increased by 10.9 percent, or $277 million, compared to $2.53 billion in 2024.
“Total tourism earnings for the year 2025 stood at $2,813.8 million,” the Fiji Bureau of Statistics said in its Fiji’s Earnings from Tourism report released yesterday.
Tourism earnings are calculated based on visitors’ average daily spending and total visitor days in the country.
Australia remained Fiji’s largest source market, contributing $1.39 billion, accounting for 49.4 percent of total earnings.
New Zealand followed with $634.2 million (22.5 percent), while the United States contributed $313.8 million (11.2 percent).
Other Pacific Island countries added $116.3 million, representing 4.1 percent of total tourism earnings.
The report noted that major source markets collectively accounted for 87.2 percent of total tourism earnings in 2025.
The steady increase reflects continued recovery and growth in the tourism sector following earlier downturns in recent years.
Figures also show a strong upward trend over time, with earnings rising from $594.1 million in 2021 to over $2.8 billion in 2025.
The growth highlights the importance of tourism as a key contributor to Fiji’s economy, supporting jobs, businesses and foreign exchange earnings.
