Initially launched in France in 1983 under the name Axe, the brand gained popularity in the United Kingdom by 1985, where it was marketed as Lynx. A universal brand of Unilever, Lynx has remained a favourite not only among teenagers but also across the wider male population. In the UK, its extensive product range, including shower gels, deodorants and body sprays, has cemented its status as a go-to grooming brand for men.
For 48-hour protection and freshness, here are a few favourites we would definitely recommend for you and the boys:
Lynx Dark Temptation
Dark Temptation features a distinctive dark chocolate fragrance, blending sweet and spicy notes to create a scent that is both unique and appealing, setting it apart from traditional masculine aromas. Its profile combines hot chocolate, amber, and red peppercorn, resulting in a warm and inviting fragrance. The deodorant offers 48-hour odour protection, ensuring long-lasting freshness throughout the day.
Lynx Africa
This legendary scent was first introduced in 1995 and quickly became iconic for its exotic, musky aroma. Its distinctive character comes from a carefully crafted blend of sandalwood, cedar, and cardamom, complemented by amber and musky undertones, creating a warm, inviting, and long-lasting fragrance. Additional notes of mandarin, bergamot, and a hint of spicy pepper add brightness and depth, giving the scent a vibrant and dynamic profile that evokes the richness, warmth and exoticness associated with Africa.
Lynx Anarchy
Lynx Anarchy is a bold, dynamic fragrance blending dark pomegranate with heady sandalwood, enriched by subtle bergamot and warm amber for a distinctive, memorable aroma. Its sleek black and blue packaging reflects its modern, edgy appeal, while the balanced fruity, woody, and musky notes make it versatile for both casual outings and nights out. Launched in 2011, Anarchy is popular among younger audiences for its energetic, bold, and rebellious vibe and has become a cult favourite in the body spray segment.
Lynx Black
Lynx Black blends dark pomegranate and sandalwood to create a cool, fresh woody fragrance that is subtle yet sophisticated.
Described as “fresh but not overpowering,” it delivers a clean, modern aroma suited to both casual and professional settings, complementing a crisp shirt and an understated confidence. Part of Lynx’s refined fragrance line, it marks the brand’s shift toward more mature, contemporary scents, moving beyond the youthful energy of Lynx’s early 2000s releases.
Aside from the above stated fragrances, Lynx offers other varieties such as Voodoo for those who prefer a conventional modern fragrance, Australia for surfers and beachgoers, and Anarchy for Her, the first Lynx spray for women, which features floral notes. Lynx sprays incorporate zinc technology to combat odour and odour- causing bacteria, further enhancing their efficacy.
Their recyclable aerosol packaging also contributes to the brand’s commitment to environmentally sustainable efforts. Lynx is a Unilever Brand proudly distributed by Motibhai Group – sharing quality, sharing happiness.
For lasting effectiveness, Lynx is your solution.
Pictures: SUPPLIED
Keeps you feeling cool for a casual night out too.
From day to night, Lynx is always consistently fresh.
