The new Genesis defines a unique position with a focus on delivering an uncompromised product but devoid of the inherent costs associated with traditional luxury brands. The new Genesis is stepping out as a global leader with a unique development philosophy, differentiated driving performances and emotional new technology. It sets a new standard for the luxury car market by pursuing balanced driving performance.
It has been designed as a true premium sedan that can compete with the world’s best luxury cars. By applying the Fluidic Sculpture 2.0 design for the first time, the Genesis provides differentiated interior and exterior styles, adding a modern and premium feel and creating higher value of customers. The sophisticated and unique modern premium look is completed with the glamorous three-dimensional shape and the premium hexagonal grille.
The dynamic side proportion with the refined aesthetics is completed with the long hood, the long wheel base, the vertical hood end and the sleek C pillar. The high-tech three-dimensional rear lamps and the horizontal graphic layout complete the wide and future-oriented rear image.
The simple horizontal layout, the large display and the consistent layout of switches provides ambient visual effects and convenient control for the driver. The unique interior provides wide and comfortable spaces and a premium, sophisticated quality that satisfies the emotional needs. Real open-pore wood with natural wood texture, real aluminium used on parts passengers touch and full-grain, soft textured nappa leather.
The driver’s seat sets a new direction for premium seats by offering various controls like first-class flight seats, and the rear seats offer premium functions including power seats, the air-conditioning system and the ventilation system. HMI (Human-Machine interface), based on the ergonomic design for easy and convenient use, has improved the shapes of parts and intuitive switch design. Wide indoor spaces with maximum comfort and the optimum seat positions for driving.
The best aerodynamic design of all vehicles in its class, offers improved stability when driving and the real world fuel efficiency. Dynamic operations achieved at the actual speed range by intensively improving the performance at the low-to-mid-speed range. The strongest body of all vehicles in its class is perfected through the expanded use of Advanced High Strength Steel and body structure adhesives. The direct steering system provides a high level of driving agility and precise steering. Reinforced strength and optimisation of body and major suspension parts provide dynamic and stable driving.
Lexicon premium sound system provides a rich and clear sound range. There are a host of optional new features available such as Smart Cruise Control, Lane Departure Warning System, Autonomous Emergency Braking, Head-up Display, Smart Parking assist system, smart rear and side alert system, logo puddle lamp, active hood system, and around view monitor.
