Prevention push: Project strengthens community drug deterrence efforts

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UNICEF Pacific representative Hamish Young. Picture: UNICEF

A new four–year project to prevent drug use among children and adolescents will establish 30 child–friendly service hubs and 45 student–friendly spaces across Fiji as officials warn that counselling and rehabilitation services remain limited.

UNICEF Pacific representative Hamish Young said the project, funded by the government of Japan, would strengthen community–based support and give children safe places to seek help.

“The Child Justice Act 2024 has brought many positive reforms. However, services for counselling, rehabilitation and diversion are still limited,” Mr Young said.

Speaking during the launch in Suva, Mr Young said the prevention focus was critical as more young people were being exposed to unsafe homes, exploitation, and drug–related harm.

“Stronger community–based support is urgently needed so that risks can be identified early and families can access help before problems escalate,” he said.

The initiative comes as Fiji faces a rise in drug–related cases, with police recording 2446 incidents between May 2024 and May 2025, including 50 involving children. Schools reported 3500 substance abuse cases in 2023.

Mr Young said parents and caregivers would be trained to use simple communication and support skills at home.

“This means that children and adolescents will have a safe place to go when they feel worried or pressured.

“UNICEF remains deeply committed to ensuring that every child and adolescent in Fiji can grow up healthy, safe, and free from drugs.”