The farmers of Nakida Village in Nagonenicolo, Naitasiri received a kava pounding machine and packshed materials from the Ministry of Agriculture, Waterways and Sugar Industry to empower rural communities, reduce dependency on middlemen and encourage value–adding at the village level.
While handing over the machine and the materials to farmer and middleman Laisenia Senokonoko, Assistant Minister for Agriculture, Waterways and Sugar Industry Inosi Kuridrani said the assistance is expected to transform the ways farmers in the area process and market their crops.
“Instead of traveling long distances to Nausori or Suva, they can now process their yaqona right here in the village,” he said.
“It strengthens local livelihoods and builds resilience in our communities.”
He said the handover marked a significant step forward and with the new pounding machine, farmers are better positioned to meet local demand and prepare for potential export markets.
“It shows how targeted assistance can unlock opportunities for rural communities, ensuring that traditional crops like yaqona continue to drive economic growth and cultural pride.”
Mr Senokonoko, who has become a central figure in the local kava value chain, plants and also buys green kava from 13 farmers in Nakida for $17 to $25 a kilogram.
The new machine will help him expand his role in supporting farmers.
“Farmers don’t have to worry about selling far from home anymore,” he said.
“The drying, pounding, and packaging will be taken care of here, and I am also working with Biosecurity (Biosecurity Authority of Fiji) to explore export opportunities.
“This machine will help us add value and grow together as a cooperative,” he said.
The new equipment means that farmers can focus on cultivation while Mr Senokonoko ensures the crop is processed and packaged for market. This also reduces costs and time for growers, who previously had to transport their produce to urban centers. Mr Senokonoko is also an active member of Nakida Cooperative, which plays a vital role in ensuring that benefits are shared collectively among farmers.
