The sight of buckets of FMF breakfast crackers at the jetties, bus stops or even airports have become extremely common, even after 25 years.
With the festive season now, the sales for this product is the highest during November and December.
People travel back to their villages and the buckets of FMF breakfast crackers is a great buy to take back and one can never go wrong with this buy this season.
The people of the Pacific have made this produce extremely popular. FMF breakfast crackers today has reached not just countries in the Pacific, but to Australia, New Zealand and as far as the United States of America.
This product is exported to these countries for Fijians who have migrated over the years but still want their own Fijian-made product there to enjoy and help them feel closer to home.
Fijians enjoy this much loved crackers most with butter and tea. When in supermarkets, multiple packets of FMF breakfast crackers can still be seen in shoppers’ trolley and when asked what keeps them buying this product, an assertive response “its taste” is heard.
Breakfast crackers, a product that is very popular in Fiji as well as the Pacific.
Biscuit Company of Fiji, a subsidiary of FMF started making this product in 1992 in their Walu Bay factory, which is one of the largest biscuit making facilities in the South Pacific. Since then, the factory has been making this product 24/7 all-round the year.
This is how popular the product has become over the years.
Breakfast Crackers is not found anywhere else in the world. It has a very distinct taste and texture, which our people love greatly.
