Tracking down individuals involved in the illegal importation and online sale of vape products has become a key focus for authorities in Fiji as enforcement efforts intensify.
This was raised by the Tobacco Community Enforcement Unit manager Maleli Baleiwera during the World No Tobacco Day event last week.
“One of the major challenges facing regulators was the way some individuals import vape or e-cigarette products under the declaration of personal use, avoiding licensing fees and permit requirements,” he said.
Mr Baleiwera said once customs clearance was obtained, some offenders then move to sell the products illegally through social media platforms such as Facebook and Instagram.
“Some individuals are importing vape or e-cigarette products into the country and declaring them as personal use to avoid paying licensing fees and obtaining permits.”
He said enforcement action was already in progress, with cases being taken before the courts against individuals involved in illegal importation and distribution of tobacco-related products.
“My message to those involved is that enforcement action is being taken.
“We have already taken cases to court involving people importing and illegally selling tobacco products without permits from the ministry.”
He said the penalty for such offences was around $5000, but the figure was under review as part of legislative reforms aimed at strengthening deterrence.
“We are proposing increased penalties to discourage people from engaging in the illegal trade.
Mr Baleiwera said the perception that vape was more healthier than cigarettes was false.
“Similar to tobacco companies claiming cigarettes are safe, some people claim vape is healthier than cigarettes. That is false.
“The only healthy option is clean air, which is freely available.
He said a recent joint operation with the police in Nausori led to the identification and apprehension of two individuals selling vape products online.
“They will be dealt with accordingly.”
He said surveillance and enforcement operations would continue as they step up efforts to curb the illegal vape trade in Fiji.


