At the bustling Nausori Municipal Market, Alesi Nairokowate quietly sets her table of fresh produce – ready for another busy day.
Originally from Tabalei Village in Magodro district in Ba, Alesi has spent nearly five years building a life through the pace of market trade.
Before stepping into the market space Alesi’s world revolved around domestic responsibilities, but as the cost of living grew heavier, so did the urgency to act.
“As time went on, I realised it was becoming difficult to sustain our family,” she said.
“So, I made the decision to earn a living myself to help with our daily expenses.
That decision marked a turning point, one that would reshape her role within the family and redefine her sense of independence.
When her husband, who had served in the church passed away, Alesi’s responsibilities deepened.
“I had to take care of the family.
Now, a grandmother of three, she works not just to survive, but to support her grandchildren.
“What I earn from selling produce has helped with our household expenses, obligations in the village, and my grandchildren’s education.
Alesi’s week begins with careful investment and long hours.
“I start work on Monday where I spend $500 on produce. I try my best to sell the produce in two days.
Her stall is filled with a variety of fresh goods from vudi, ginger, dragon fruit, guavas, cucumbers, lemons, turmeric, chillies, and taro. Among these, taro, vudi, and lemons remain her best sellers.
From her initial spending, she earns a profit of around $300, an income that sustains her household and responsibilities.
Her suppliers, often from Naitasiri, Dawasamu in Tailevu and Vatukarasa in Nadroga, understand her schedule.
“They know when I need to restock.
On some mornings, she rises as early as 4am to meet farmers directly.
Living in Dawasamu, she stays with relatives closer to Nausori during the work week, ensuring she remains consistent.
Like any vendor, there are challenges associated with the work.
Through those challenges Alesi leans on her faith.
“I’m grateful to God. When there are challenges, He guides me through it. He gives me the heart to do my work diligently with a thankful heart.
She encourages people to take up vending.
“There is nothing to be embarrassed about when selling at the market.
“There is a saying that goes ‘if you want to eat bread, you can buy it right away’ because you will always have money on hand when you sell at the market.”
Alesi Nairokowate is not just selling produce. She is sustaining a family, honouring her responsibilities, and reminding others about doing honest work.
