In a significant step towards supporting the fight against breast cancer, Frezco Beverages Pte Ltd has announced a partnership with the Fiji Cancer Society to contribute to Pinktober, the International Breast Cancer Awareness month.
Through this collaboration, Frezco Beverages will help raise both awareness and funds in support of the society’s efforts in battling this life-threatening disease.
Throughout the month of October, Frezco Beverages has pledged to give $0.25 cents from the sale of each specially-marked Pinktober Fijian H2O 1.5L (6-pack) to the society.
These contributions would go towards funding vital breast cancer initiatives, including support programs, early detection campaigns and treatments for patients.
Founder and CEO of Frezco Beverages Altaaf Jamal said this was part of the company’s commitment to social responsibility and giving back to the community.
“This collaboration is in line with our commitment to charitable causes,” he said.
“We recognised the need to support the Fiji Cancer Society when they approached us, and we are honoured to be part of such
a meaningful campaign.”
The society also expressed gratitude for Frezco’s support as the funds raised through this initiative would help them continue their mission of providing essential services to individuals and families affected by breast cancer, as well as promoting cancer education throughout Fiji.
