SMALL-scale tourist accommodation outlets need to be on par with the latest marketing strategies in order to promote their businesses to a wider audience.
And one of the ways to do this is through e-marketing.
South Pacific Tourism Organisation CEO Ilisoni Vuidreketi said local and regional small tourist accommodation operators would be given an opportunity to train with local IT support partners during the Train the Trainer — Local IT Support Partners workshop at the Novotel Hotel in Nadi this week.
“Regional information technology partners will update their skills and knowledge at the inaugural workshop. This workshop will complement the e-marketing support project for accommodation providers, which was carried out under the Pacific regional tourism capacity building program and funded by the 10th European Development Fund.”
He said the fund benefitted more than 165 small medium enterprise hotel outlets in the region.
“This is by connecting them to the World Wide Web and allowing visitors to book online. The workshop aims to build on this training and enhance the capacity of these designated local IT support partners,” he said.
