An inaugural national coastal clean-up movement has been set for July 11 at Natadola Beach on the Coral Coast.
The One Beach Fiji movement will bring together local communities, hotel teams, guests, and partners for a three-hour clean-up effort along Natadola Beach.
Organised as an open, inclusive initiative, the event marks the beginning of a broader campaign to restore and protect Fiji’s coastlines, starting with one beach at a time.
Partners of the event include FNPF-owned IHG Fiji Hotels – InterContinental Fiji Golf Resort and Spa, Grand Pacific Hotel Suva, and Holiday Inn Suva – alongside community and private sector collaborators.
The hotels’ involvement reflects a wider commitment to environmental stewardship and sustainable tourism, aligned with IHG Hotels and Resorts’ Journey to Tomorrow framework.
Regional general manager, Fiji, and Pacific, IHG Hotels and Resorts Lachlan Walker said they were privileged to operate in one of the most beautiful environments in the world.
“And with that comes a responsibility to protect it,” he said.
“This partnership reflects not only our commitment as hotel operators, but also as part of a 100 percent Fijian-owned investment portfolio through the Fiji National Provident Fund (FNPF).
“By supporting initiatives like One Beach Fiji, we are taking practical steps to care for our coastlines, support our communities, and contribute to a more sustainable future for tourism in Fiji.”
In the lead-up to the clean-up, the hotel group will host fundraising ‘Cup of Kindness’ activations across Suva and Natadola, with proceeds supporting this community-led environmental effort.
One Beach Fiji has been established as a long-term environmental pride campaign, built on the principle that protecting Fiji’s natural environment is a shared responsibility.
The initiative focuses on practical action, community participation, and awareness, with the goal of preventing waste from entering fragile marine ecosystems.
