World Rugby and Asahi Breweries Ltd have announced that Asahi Super Dry will be the title sponsor and official beer of the Asahi Super Dry Pacific Nations Cup, which kicks off this Friday.
Asahi will play a leading role in showcasing the six-team men’s international competition running between August 23 and September 21, which has been reimagined to optimise high performance, fan engagement and revenue outcomes as a major event in the annual rugby calendar.
The Asahi Group is a firm supporter of rugby, having played a leading role in delivering Rugby World Cup France 2023, the most commercially successful rugby event ever, as a Worldwide Partner. The title sponsorship of one of the world’s premier annual rugby events is a natural progression for Asahi and reflects their continued support of rugby on a global basis.
For the occasion, a new website has been launched featuring the new brand identity with Asahi Super Dry, editorial pieces, stats and results allowing fans to immerse themselves in the unique culture surrounding the tournament and its rivalries.
The matches page now displays the kick-off times for the 11 fixtures including the semi-finals and final taking place in Tokyo and Osaka, Japan and fans can start to prepare as tickets go on sale in each territory.
The Pacific Nations Cup 2024 will be available to watch everywhere on the planet, either through a local broadcast partner or on RugbyPass TV.
World Rugby chief executive Alan Gilpin said: “We are delighted to welcome Asahi as title sponsor of the Asahi Super Dry Pacific Nations Cup 2024.
Their appointment reflects the prestige and international appeal of the tournament with a new format designed to supercharge fans’ engagement including the introduction of knock-out Finals in Japan for the first time.
The FIJI Water Flying Fijians take on Samoa in the tournament opener at 6pm at the HFC Bank Stadium in Suva on Friday.
