THE parent company for a number of renowned brands including the iconic FIJI Water has changed its name to reflect its long-standing passion for harvesting healthy and nutritious foods.
Roll Global is now The Wonderful Company and had integrated their approach to farming and distribution.
In a statement, co-owner and president of the company Stewart Resnick said they established the vertical structure of growing, harvesting, packaging and delivering their products to customers to ensure their quality standards were maintained.
FIJI Water CEO Rokoseru Nabalarua said the name change would not affect operations in the country.
“We will continue to move on and operate — it doesn’t change anything for us, only our parent company has changed its name,” he said yesterday.
“We will continue to do business and we will move on with what we’re doing.”
He said they had received positive response for the roll-out of FIJI Water’s new packaging.
“It’s going very well. Right now it’s Fiji and America and we are rolling it out globally because it’s a big process but feedback has been very positive so far,” he said.
Water bottling company, Natural Waters of Viti Ltd, had launched the redesigned label for its FIJI Water bottles in January this year.
The new look design was launched by FIJI Water global president David Ricanati.
