ISUZU Ute Australia (IUA) looks set to follow up its strong sales performance of 2014 with a further expansion of its burgeoning dealer network as well as ongoing growth from its two-model line-up in 2015.
The Japanese light-commercial and SUV specialist had a bumper 2014 with sales jumping by a massive 63.3 per cent from 10,209 in 2013 to 16,674 last year.
Isuzu Ute’s percentage growth in 2014 was higher than any other brand. The 2014 total met the company’s mid-year prediction “well above” 15,000 sales for the year.
Isuzu Ute’s sales growth was a direct result of the introduction of the MU-X seven-seat off-roader that lobbed in local showrooms in December 2013 with 4625 examples of the rugged family hauler finding homes last year.
IUA’s other model, the D-Max Ute went on sale in July 2012 and has steadily been building momentum since, with fleet and private buyers opting for the Thai-built workhorse over a number of its competitors.
A five-star Australasian New Car Assessment Program (ANCAP) crash safety rating on four-wheel-drive crew cab variants has no doubt boosted the appeal of the D-Max to mining operators — helping push its 2014 sales to 12,049 units, easily outstripping last year’s haul of 10,089 and almost doubling the 2012 tally of 7782.
In December, the D-Max even managed to outsell a number of its LCV rivals as well as some popular SUVs and passenger cars with a combined haul of 1775 units.
The growth in 2014 was also spurred on by an expansion of the local dealer network, with 17 new sites opening up last year to bring the network to 101.
This is a massive jump from the 39 dealers it counted in 2008.
This is a 4WD that’s made for passengers and for adventure. Whether you’re navigating the city or exploring this SUV’s 4WD capabilities off-road, you’ll enjoy a smoother, more enjoyable ride in the Isuzu MU-X.
The MU-X is quite unlike any other SUV on the market.
It is built tough on the same platform as the Isuzu D-Max, can tow three tonnes and is a true seven seater.
It also only comes in one specification — it has everything loaded into it that needs to be there.
There are no optional extras on better models because the Isuzu Mu-X has got it all!
Discover an SUV that’s ready to impress. With sophisticated style that combines with adventurous undertones, the Isuzu MU-X makes a commanding impression the more you explore, the more you’ll discover.
Comfortable in any setting and on any terrain, enjoy the SUV that’s a true all-rounder.
