Merchant Finance Pte Limited has reached a significant milestone, recording its first 100 customers who have purchased their first property through the company’s Home Loan and Land Loan products.
The milestone reflects a combined $15.1 million in home and land loan approvals and settlements as at December 2025.
Of the 100 loans, 46 were home loans while 54 were land loans, highlighting strong demand for both housing and land ownership.
Insights released by Merchant Finance show that most home loan customers purchased properties priced between $201,000 and $350,000, accounting for 61 percent of borrowers.
A further 20 percent purchased homes valued between $351,000 and $500,000, while 13 percent bought homes below $200,000 and 6 percent purchased properties above $500,000.
The data also indicates that first-time buyers are predominantly young to middle-aged. 61 percent of clients were aged between 30 and 40, while 22 percent were under 30.
Borrowers aged 40 to 50 made up 13 percent, with just 4 percent above 50 years.
In terms of income, 74 percent of customers had a combined annual salary above $50,000, while 26 percent earned below that threshold.
Fixed-term interest rates were largely clustered at the higher end, with 65 percent of customers on 5.99 percent, followed by 18 percent on 5.39 percent, 13 percent on 3.99 percent, and 4 percent on 3.59 percent.
Joint applications dominated, accounting for 61 percent of loans, compared to 30 percent male and 9 percent female single applicants.
By ethnicity, 65 percent of customers were iTaukei, while 35 percent were non-iTaukei.
Merchant Finance said the milestone underscores growing confidence among first-time buyers and reflects its commitment to supporting property ownership through accessible financing solutions.
