The consistent marketing of the local tourism industry to its key markets is one of the major reasons it came out successful last year.
Tourism Fiji chief executive Brent Hill shared this as he described the achievement “as a fantastic, and a wonderful way to finish off 2022”. “2022 from a tourism perspective has exceeded our highest expectations and we could not be happier with the results,” he said.
“There are a number of factors and reasons why we have done so well. First, we have consistently marketed Fiji to our key markets – AU, NZ, US, UK and Canada.
“In addition, we have partnered with Fiji Airways who have done an incredible job maintaining a strong schedule of flights, with good price points, which really makes Fiji attractive.
“And our hotels have also been putting together packages which have done well.”
Fiji, Mr Hill shared, was what the world was looking for as we emerge out of the COVID pandemic.
He said the local tourism properties were relatively uncrowded, offered meaningful beautiful and natural travel, and people liked the idea of flying non-stop to Fiji from their home airport, and being on holiday as soon as they land.
“We are aiming to get to 85 per cent of 2019 numbers in 2023, so approximately 760,000 tourists for the year. That’s ambitious, but we think we can do it.
“We will be targeting China and Japan – new markets to open with direct flights by Fiji Airways.”
