for the past 41 years Paradise Beverages (Fiji) Ltd has been the official sponsors of the biggest 7s meet in the country. The sports Fiji loves. The company is renowned for making great beers, has adamantly played a lead role in supporting sports at grassroots levels in Fiji.
For over 57 years, Paradise Beverages’ beers have been consumer favourites. Our commitment to great beers goes beyond the brewery.
During the colonial period, the beer lovers in Fiji had to make do with imported brewed beers. Today we produce more than just one of Fiji’s favourite beers and since then the dream to brew Fiji’s very own beers became a reality.
Fiji Bitter is the iconic Fiji beer brand. It is the real Fijian beer that we can be proud to share. Fiji Bitter links the ‘relationship’ of the Fijian people, the Fiji Islands and Fiji beer — and is proud to share this with all who are welcome.
Fiji Bitter is your unique everyday beer and we at Paradise Beverages always endeavour to enhance and maintain the reputation of Fiji Bitters’ success and become a model for other brands.
Fiji Bitter is for all those favourite occasions. Relaxing — chill out and relax in familiar surroundings, alone or with one another. Eat — solo or accompanied casual meal at home. Group relaxing/eating — casual group get-togethers centered on a sense of inclusion or group acceptance. Socialising/celebrating — drinking and having fun in a party atmosphere
Females like beer, men love it. Beer is an essential part of humans’ social life.
Our mission is to provide the best for our loyal consumers and overseas visitors with.
As a beer company, we’re proud that we bring people together in unforgettable moments, where laughter and memories are shared and cherished.
We love that Fijians are bound together through the unique, everyday connections our beer creates and most of all, we’re proud to put Fiji Bitter in front of someone and see their world come to life and become just a little bit better.
In fact we know, in a society becoming too busy to pause for simple pleasures, if a whole lot more people enjoyed Fiji Bitter in friendship, the world would be a much better place. That’s what has kept us strong for over 57 years.
“We look forward and see a united Fiji, where valued traditions are shared with a warm welcome.
Let’s face it, when people get upset they tend to have a drink. Momentarily it takes away their concerns and deal with life.
By no means are we saying to feed off this, however, make it easy, and take care of our customers and consumers who have stayed with us through good and bad times. There comes a time in every beer drinkers life when the only thing that helps is a glass of Fiji Bitter beer. Fiji Bitter is indeed the ‘Real Taste of Fiji’.
