Insurance provider TISA Insurance Fiji officially launched its new brand identity at a ceremony in Suva on Wednesday night, marking the start of an ‘exciting new chapter’ following a 20-year history in the region.
TISA Insurance Group chief executive officer Jeremy Norton said the rebrand highlighted the strategic evolution from Capital Insurance, and presented enhanced capabilities and a commitment to innovating insurance solutions tailored to Fiji’s unique climate and economic challenges.
In his address at the launch held at the GPH, he said it was an important and interesting time for insurance in the region and globally.
“We’re operating in a period that’s shaped by global economic uncertainty, inflationary pressures, energy risks, shifting capital flows, and there’s an evolving geopolitical landscape that we have to operate in. So these forces are shaping economies, and new and increasingly complex risks are emerging. So in these times, insurance plays a vital role,” Mr Norton said.
“It’s the glue that helps economies function, businesses recover from losses, the communities remain resilient as new risks emerge and the world adjusts to new realities.”
He also stressed the need to recognise the growing impact of the environment on risk management and financial planning.
“Climate change, changing weather patterns, new sources of data are transforming how we understand and address risk. As the world changes around us, insurance thinking, traditional paradigms must evolve as well. In this context, insurance will be increasingly important and our industry has a large and important role and responsibility to play in making that happen.”
He said in Fiji and across the Pacific, insurers faced unique challenges, adding it could be hard to assume enough scale to balance claims exposure and keep prices at reasonable levels for consumers. “So we need to continually innovate and provide insurance solutions designed specifically for these markets and things that our customers feel are relevant and speak to them.”
Chief guest Prime Minister Sitiveni Rabuka said the launch of TISA Insurance was a reflection of institutional maturity, regional integration and the strengthening of Fiji’s financial services landscape. He said for small island developing states such as Fiji, exposed to climate change, global shocks and natural disasters, insurance was a critical instrument of resilience. “The future of insurance lies in innovation, accessibility and responsiveness. Innovation is therefore not optional, it is essential to deepening insurance penetration, improving affordability, and strengthening resilience across all segments of society,” Mr Rabuka said. He said the Government remained committed to building a strong, stable and inclusive financial system, and institutions such as TISA Insurance would play an important role in strengthening resilience, expanding financial access, and supporting sustainable growth.
“The integration of strong financial services, including insurance, is essential to achieving Fiji’s long-term development objectives and ensuring that growth is both inclusive and resilient.”
TISA Insurance now operates in Fiji, PNG, Tonga, Vanuatu and the Solomon Islands.
