Fiji Airways has continued to significantly improve flight frequencies and offer visitor arrivals by quarter a high-quality level of service, despite being positioned at lower ticket price points.
This was stated in a Fiji Hotel Market Dynamics report for July 2024 by Jones Lang Laselle (JLL) a leading global commercial real estate and investment management company during the AHICE Fiji Investment in Tourism Summit in Nadi.
“They have introduced new aircraft and continue to offer aggressive airfares to further boost seat capacity to these destinations,” the report said.
“This is anticipated to continue with their desire to continue unlocking more flight routes in the coming few years. Other airlines operating out of Fiji are also mirroring this such as Virgin Australia, Air New Zealand, Qantas, Jetstar, Air Niugini, Air Vanuatu, and Solomon Airlines.
“Targeted marketing and advertising efforts across the globe, which have been effective in fueling strong growth from Australia, New Zealand and North America (US and Canada) continue to support demand.
“In the early months of 2024, the top three source markets have recorded significant growth when compared to the equivalent period (year to date) YTD 2019 and similarly, inbound arrivals from the Pacific Islands have almost fully recovered.
“Whereas much of Asia (China, Japan, South Korea, India) and Continental Europe continue to steadily recovery, however, remain well below arrivals numbers recorded prior to the pandemic.”
