FIJI Bitter is a renowned brand and one of Fiji’s iconic beers. To celebrate Fiji Bitter’s 60th Anniversary, Paradise Beverages has released a limited edition 440mL Fiji Bitter memorabilia can to mark the occasion.
It was produced in 1957 in draught beer and then moved into 750mL bottles, 375mL bottles and 355mL cans.
Fiji Bitter is a full bodied, full flavoured beer and is best enjoyed icy cold. Its malty mouth feel balances the fruit aroma leaving you with a crisp dry finish that delivers memorable refreshment. At 6 per cent alcohol by volume (ABV), the recently released Fiji Bitter 60th Anniversary Celebration Can is significantly stronger than Fiji Bitter, which sits at 4.6 per cent ABV. The iconic Fiji Bitter brand has been exported to Australia, New Zealand, Canada, Korea, PNG, Vanuatu and the Cook Islands. Among the region’s largest employers, Paradise Beverages employs more than 300 staff members across Fiji and Samoa. Paradise produces world-class beers, ready-to-drink products (RTDs) and spirits. The well-known range includes Fiji Bitter, Fiji Gold, Fiji Premium, Vonu Beer, Tribe range, Joskes Brew, Bounty Rum with Cola and its award winning spirits range — Bounty, Rum Co. of Fiji, Katia Triple Distilled Vodka,
Regal Whiskey and Regal Gin. For further information please contact Rowena Taito, head of marketing and new product development on Rowena.Taito@paradisebeverages.com.fj.
