The Fiji Museum says greater attention must be given to the cultural value the country offers visitors, particularly through institutions that reflect national identity and diversity.
Museum matanivanua (herald) Ratu Jone Balenivalu said when people travel, culture is often their first and lasting impression of a country.
“When you go into a country, the first impression you have is the culture of that country,” Ratu Jone said. While Fiji is well known for its beaches, he said, similar attractions exist elsewhere.
“We know on the western side there is sun, sand, and sea, but anywhere else in the world you have sun, sand, and sea.
“What else can we offer? That’s where the museum is.”
Ratu Jone said under the Fiji Museum Act, the institution is mandated to preserve, research and exhibit objects that reflect the country’s material culture, providing both locals and visitors an opportunity to engage with Fiji’s heritage.
“The cultural sector has to work together — art in all its forms, painting, dance, not only for one ethnic group, but for all ethnic groups in Fiji.” Ratu Jone said this is an area that requires broader consideration at a national level.
He said young people are a key focus of the museum’s work, particularly in helping them understand not only their own culture, but the cultures of others living alongside them.
“The target group are the young leaders — the leaders of Fiji tomorrow. We want them to understand each other’s culture.”
He said such understanding was essential for building respect and social cohesion in the long term.
“What we are doing is hoping that the next generation can respect their neighbour.”
