Agro-Tourism is one of the fastest growing segments of global tourism, says Deputy Prime Minister and Minister for Tourism Viliame Gavoka.
He told those present at the National Agriculture Show in Nadi this week that nearly one million visitors came to Fiji last year.
“They spent billions,” Mr Gavoka said.
“They want our fruits, our seafood, our root crops.
“Studies even show that tourists often choose a destination based on its food culture.”
Mr Gavoka emphasised that tourists don’t come to Fiji for food they could get at home or elsewhere.
“They want Fijian food. And our farmers can deliver.
“Visitors are increasingly looking for authentic, eco-friendly, and community-based experiences.
“Imagine tourists visiting a farm in the Sigatoka Valley, harvesting their own vegetables, and enjoying a farm-to-table lunch. Or a family staying at a rural homestay in Vanua Levu, learning about traditional farming practices, and tasting dishes straight from the land.
“This is the future we must embrace — a Fiji where agriculture and tourism are partners in growth.”
