FMF Foods Limited has announced a bold expansion into the Electric Vehicle (EV) market, marking a landmark diversification of its business operations.
This move follows the signing of a Memorandum of Understanding (MOU) with a Tier-1 EV manufacturer on 5th August 2025, said a company statement.
The company says the venture is not only a major step for FMF but also for Fiji’s business landscape, with EV distribution and resale identified as a high-growth, high-margin opportunity.
A comprehensive feasibility study by FMF’s management team confirmed strong commercial, financial, and operational potential.
The FMF Board of Directors has endorsed the initiative, citing the company’s brand strength, distribution network, and financial capacity as key enablers.
With no major EV player currently established in Fiji, FMF is positioning itself as a first mover, setting the stage for early market capture and long-term leadership.
FMF anticipates strong projected revenues and profitability from this venture without significant capital outlay.
The initiative also strengthens the company’s Environmental, Social and Governance (ESG) credentials, aligning with Fiji’s push for sustainable mobility and reduced carbon emissions.
FMF directors Sanjay Punja and Leena Punja said the initiative will offer long-term value for shareholders and could pave the way for regional expansion across the Pacific.
