Rigieta Takayawa has been a familiar face at the Suva Municipal Market for more than 20 years, earning her place as one of the market’s long-serving florists.
Over the decades, she has watched the market evolve and has seen many women who once sold flowers alongside her retire or pass on.
Today, Ms Takayawa says she remain proud to continue a tradition that has not only supported her family but has also brought colour and joy to countless customers.
She describes floristry as more than just a job.
“For me personally, it is a passion and a source of independence,” she said.
“Being a florist allows me to be my own boss, manage my own time, and make decisions that directly affect my business.”
Ms Takayawa describes this sense of freedom as one of the main reasons she has stayed in the trade for so long, despite the challenges that come with it.
She said among the busiest and most exciting times of the year for her is Valentine’s Day.
“The demand for flowers increases dramatically during this period, with customers flocking to the market from early morning.”
“Red roses, mixed bouquets, and specially arranged flowers become top sellers, and orders often start coming in days before the actual day.
Valentine’s Day, she says, has a significant positive impact on her business, as sales during this time can be much higher than on regular days.
Ms Takayawa also highlights the increased demand also brings challenges.
She shares that preparing for Valentine’s Day requires careful planning, from sourcing enough fresh flowers to ensuring they are well arranged and preserved.
“Long hours are common, and I often start my day earlier and finishes much later than usual.
“Despite the physical strain, I believe the effort is worth it.”
She said meeting customer expectations during Valentine’s Day can also be demanding.
Many customers come with specific ideas in mind, wanting the perfect bouquet to express love and appreciation.
Ms Takayawa says communication is key.
She listens carefully to what customers want and offers suggestions based on availability and budget.
While some customers may be demanding or last-minute, she tries her best to remain patient and professional, knowing how important the occasion is to them.
She said some of her most rewarding moments came from satisfied customers who return year after year.
She said seeing their smiles and hearing their appreciation motivates her to continue, even during stressful periods.
Ms Takayawa believes that building trust with customers over time has helped her maintain a loyal customer base.
Despite challenges such as rising costs from suppliers, competition, and physically demanding work, she remains committed to her craft.
From her experience, Valentine’s Day, in particular, reminds her of the importance of her role in helping people celebrate love and relationships.
Ms Takayawa says after more than two decades, she continues to see floristry not just as a business, but as a meaningful way to connect with people and be part of their special moments.
Valentine’s Day has a significant positive impact on businesses of florists this time of the year . Picture: MELI NAGUSUDRAU
Rigieta believes that building trust with customers over time has helped her maintain a loyal customer base. Picture: MELI NAGUSUDRAU
Florists listen carefully to what customers want and offer suggestions based on availability and budget. Picture: MELI NAGUSUDRAU
