A decade of research, sacrifice and persistence is beginning to pay off for Perfume Fiji founder Rupeni Rokoratu, who is now looking beyond the local market and towards export growth.
Mr Rokoratu met Deputy Prime Minister and Minister for Industries, Commerce and Business Development Manoa Kamikamica to discuss the development of Perfume Fiji, its current operations, and the support needed to take the business to its next stage.
The former teacher began working on the venture around 2015 while teaching science and industrial arts.
Over the years, he funded his research and product development through other business activities, eventually selling his bakery and other interests to focus on the venture.
Perfume Fiji is now in production and retailing locally, with Mr Rokoratu telling the DPM that sales reached about $15,000 in August.
With demand beginning to emerge beyond Fiji, his next challenge is expanding production and establishing reliable export channels.
Mr Rokoratu said attempts to send products overseas had hit difficulties after a courier company classified shipments as dangerous goods.
Discussions also covered the need for larger production space, possible export support and Government grant programs that could assist the business, subject to the relevant requirements and assessment.
Mr Kamikamica encouraged further engagement with the ministry and relevant agencies, including Investment Fiji, to help address the export issues and identify suitable support.
For Mr Rokoratu, the goal is bigger than selling perfume locally; it is about developing a Fijian brand capable of reaching regional and international markets.
