Fiji recorded 901,372 visitor arrivals in the year to November 2025, a modest 0.3 percent increase compared to the previous year, as strong growth from long-haul markets helped offset declines from traditional regional partners, the Reserve Bank of Fiji (RBF) reports.
According to the RBF’s December 2025 Economic Review, arrivals from the United Kingdom rose 11.3 percent, the United States increased 10.2 percent, and Continental Europe grew by 6.8 percent. Pacific Island countries also contributed to the rise with a 3.2 percent increase.
However, arrivals from New Zealand fell by 2.9 percent, Australia dipped 0.8 percent, and Asian markets declined 6.8 percent, reflecting softer regional demand and shifting travel patterns.
The review also highlighted potential impacts from strategic changes in U.S. foreign diplomatic appointments, which may shift international priorities and create uncertainties for Fiji’s trading and tourism partners.
Domestically, the ongoing cyclone season poses risks to key sectors, including agriculture and infrastructure, while also affecting the prices of market goods.
The RBF warned that persistent structural challenges and social issues, alongside a possible downgrade in Fiji’s ranking on the U.S. Trafficking in Persons (TIP) report, could further affect investor confidence and tourism.
Despite these risks, the RBF said the slight growth in visitor arrivals demonstrates the resilience of Fiji’s tourism sector, which remains a critical driver of foreign exchange, jobs, and overall economic activity.
