FIJI has some lead in the Pacific with backpacker accommodation with a number of quality providers of accommodation spread across the country.
According to Fiji Independant Travellers and Backpackers Association president Tui Kabu, the definition of a backpacker was a youth traveller between the ages of 18 years and 35 years, who was travelling independently or as part of a group.
“They consist mostly of budget and affordable homestays, little beach resorts, with up to 40 beds, accommodation with private rooms, twin rooms with share facility and dormitories,” he said.
“Backpackers stay longer than traditional tourists and are inclined to travels right across the country in their quest for adventure or unique experiences, so they budget expenses to last their travel period.
“They are great contribution to our tourism economy and really are the life blood for many small resorts especially some village-owned and operated resorts.
“By travelling away from the traditional Nadi and Coral Coast tourism corridors, backpackers spread their money across our entire community.”
Mr Kabu said the owners of accommodation, and tour and transport companies that targeted young travellers had invested millions of dollars in providing the kind of service and experience that those young travellers wanted.
“Most of these investment stretches from the top of the Yasawas right across Fiji, for example, transfer operators, bars , restaurants and accommodations are expanding to cater for the growth,” he said.
He said the association provided a marketing strategy through websites and social media, to its members to increase their property awareness to the international market.
Traditionally travel agents, Mr Kabu said, would promote and sell to travellers.
“Now member properties can receive direct enquiries and book online.
“So, basically the association market member properties online but travel agents are still around and continue to compete,” he said.
He said about 10-12 per cent of visitor arrivals chose backpacker accommodation.
