ABOUT 90 farmers were recognised for their role in contributing to the success of the British American Tobacco (BAT) Fiji during the company’s annual Fiji Star Farmers Awards in Nadi.
While officiating at the event on March 19, Prime Minister Sitiveni Rabuka said the event was an example of how investment, innovation and good farming practices could transform Fiji’s agriculture sector and improve livelihoods across rural communities.
“Agriculture remains a cornerstone of Fiji’s development, providing food security, employment, and income for many of our people,” said Mr Rabuka.
“Our vision is to transform the sector into a vibrant engine of a fast-growing, resilient, and modern economy.”
Mr Rabuka also acknowledged BAT Fiji’s support for local farmers through structured training programs that enhanced technical capacity, promote best practices, and improve yields and incomes.
“Partnerships like these demonstrate the important role of the private sector in complementing Government efforts and delivering inclusive and sustainable development outcomes.”
Since its establishment in 2022, the Star Farmer initiative has trained more than 600 farmers in agronomy and modern farming techniques.
The program promote innovation, knowledge sharing, and sustainable practices, helping farmers improve crop quality, increase productivity, and adapt to climate challenges.
BAT Fiji general manager James Goldring said the awards reflected the company’s long-term commitment to supporting Fiji’s agricultural sector and rural communities.
Mr Goldring said BAT was proud to partner with local farmers and support initiatives that build capacity, improve productivity, and promote sustainable farming practices
“The Star Farmer Programme is about recognising excellence while equipping farmers with the knowledge and tools they need to succeed in a changing agricultural landscape,” said Mr Goldring.
“Our continued investment is aimed at strengthening livelihoods and contributing to Fiji’s broader economic growth.”
