In a significant stride towards fostering economic growth and sustainability in Fiji, the Fiji Development Bank (FDB) has extended a crucial financial boost to Essence Group (Fiji) Pte Ltd.
This vibrant enterprise, under the leadership of Debra Ann Sadranu, is gearing up to expand its already influential business.
This strategic step includes the relocation of the company’s Nama Fiji production line to the Motorex Building on the Nadi Back Rd. FDB boss Saud Minam said the bank took immense pride in supporting Essence Group Fiji’s ambitious expansion plans.
He said the company’s dedication to empowering local communities and promoting sustainability resonates with FDB’s core values.
“Essence Group (Fiji) is more than just a business success story; it’s a testament to the resilience of the human spirit and the profound impact one individual can have on a community and an entire nation,” Mr Minam said.
“The organisation’s firm commitment to uplifting local communities and promoting sustainable practices mirrors the values that Fiji Development Bank holds dear.”
Ms Sadranu said, “Fiji has given me so much, and it’s an honour to give back to this beautiful country and its incredible women. When I see these women from Somosomo Village harvesting nama, I see not just business but lives changing, dreams coming true.”
“These women are the heart and soul of our business. Supporting them is not only a business decision; it’s a moral obligation,” she added.
Recognising the immense potential of Fiji’s natural resources, particularly nama or sea grapes, she embarked on creating her product line to reduce dependence on imported synthetic skincare.
In 2014, Nama Fiji was born – an organic skincare brand proudly made in Fiji, aligning with the environmental commitment of the Blue Pacific framework through a partnership with Art Loves Earth.
As the company expanded over the years, it ventured into international markets, forming partnerships with companies like Integra Solutions in the United States for US, UK and EU markets and collaborating with distributors in Hong Kong, Singapore, and New Zealand.
Their skincare products, proudly bearing the Fiji brand, continue to make waves in these global markets.
