National Federation Party leader and former deputy prime minister, Professor Biman Prasad, hit it right on the head when he warned that social media misinformation is likely to worsen as Fiji moves closer to the next general election.
Speaking on The Fiji Times online portal The Lens@177, Prof Prasad said the trend was consistent with what was happening in many countries around the world.
Now that makes sense. In fact it is a concern.
As we approach the next national polls, it is important that we reflect on the principles of accountability, transparency and informed decision-making.
We’ve got to face the fact that it is becoming quite difficult to separate fact from fiction sometimes in the online space.
We say, in the face of misinformation circulating on the internet, vigilance is important.
As Prof Prasad pointed out, this is not a challenge unique to Fiji though. Advances in artificial intelligence and digital technology are making it easier to manipulate content, distort facts and spread disinformation quickly.
He warned that the growing use of AI to alter information and manufacture misleading narratives would continue because some people believe this can influence public opinion.
Prof Prasad argued that many of those responsible for online abuse and misinformation represent only a small segment of society.
While acknowledging that fake news can influence some voters, particularly during the critical days leading up to an election, he expressed confidence that a lot of Fijians are able to distinguish truth from fake news.
However, he believes the situation will worsen and become a distraction for political parties and candidates.
In the face of the rise and reach of social media, Prof Prasad believes traditional journalism remains the most trusted source of information.
This is why the role of mainstream media is important.
He believes credible journalism still has the power to shape public opinion and raise the level of informed debate.
Social media, he argued, cannot replace professional journalism, and that is a positive reality for any democratic society.
In saying that, members of the public, he said, should not allow themselves to be misled by false information online.
We agree.
We say the key lies in how information is shared, consumed and challenged.
It lies in asking questions, verifying claims and seeking credible sources before reacting or sharing content.
Far too many people are already responding to misinformation and that is a concern.
Democracy depends on an informed electorate. And that means being vigilant, thinking critically and refusing to promote fake news.
We have to challenge this. We have got to hold people up to scrutiny.
Accountability matters! We are talking about the truth! Let’s not be gullible!
