FIJI Gold, TRIBE, Rum Co. of Fiji and Coca-Cola brands will headline the drinks line-up at the upcoming three-day Homecoming Music Festival 2025 in Nadi early next month, with Fiji’s favourite beer, Fiji Gold, leading the line-up.
This was announced yesterday by beverage maker Coca-Cola Europacific Partners Fiji, who has been named the official beverage partner for the event.
“Homecoming has grown to become one of Fiji’s most anticipated festivals, drawing crowds from across the Pacific,” Coca Cola Fiji said in a statement.
“This year, organisers expect more than 60,000 attendees across three days, which is a remarkable turnout in a nation (with an) estimated (population) of over 900,000 people.”
The year’s programme will open with a special tribute to the late George “Fiji” Veikoso, honouring his vision in creating a platform that celebrates Pacific talent and his lasting influence on the region’s music scene, the company stated.
“Festivalgoers can look forward to enjoying a range of refreshing beverages throughout the event.
“Fiji Gold beer, brewed locally for more than 30 years and loved for its smooth, crisp taste, will headline at branded bars with exclusive promotions.
“TRIBE, Fiji’s number one ready to drink vodka, has a fresh new look and is now in cans across all four bold flavours, ready for guests to ‘Find Their TRIBE’ at the festival.
“Rum Co of Fiji will feature in the VVIP area with its premium, hand-crafted rums, while Coca-Cola, Fanta, Sprite and other global favourites will be served throughout the venue.”
Coca-Cola Europacific Partners Fiji will also host the Coca-Cola Food Fest inside the festival grounds.
“This lively hub will bring together food vendors, seating areas and a vibrant atmosphere, giving guests the perfect space to relax, connect and recharge between acts.
Commercial director of Coca-Cola Europacific Partners Fiji Ryan Mahoney said Homecoming was more than a music festival.
“It is a celebration of culture, community and connection.
“We are proud to showcase our locally made and globally loved brands on this stage and to honour George ‘Fiji’ Veikoso’s incredible contribution to Pacific music.
“It is a privilege to be part of a moment that means so much to many.
“Homecoming Music Festival 2025 promises three days of live performances, great food, iconic beverages and a true spirit of togetherness,” he said.
Note: This article was first published on the print version of the Fiji Times dated August 23, 2025