The disposal of soft plastic is one of the most overlooked aspects of waste management, says Pacific Recycling Foundation founder Amitesh Deo.
Recognising this, the foundation teamed up with the Australia, New Zealand and Pacific Islands (ANZPAC) Plastics Pact to tackle the growing issue of soft plastic waste with the launch of the Circular Pacific Plastic Project at Extra Supermarket in Lautoka.
The initiative, made possible with funding from the UK’s Foreign, Commonwealth and Development Office (FCDO), introduces an innovative dual-system approach that engages both businesses and consumers.
“For too long, we have faced challenges ranging from minimal support to the absence of cohesive action,” said Mr Deo.
“Today, we turn the tide, working collectively to tackle one of the most overlooked aspects of waste management – soft plastics.
“ANZPAC recognised the critical need for locally tailored solutions, and with PRF’s proven expertise and networks, we are ready to lead the way.”
According to the foundation, the Circular Pacific Plastic Project introduces a two-fold system targeting both business-to-business (B2B) and business-to-consumer (B2C) engagement.
Mr Deo said the Circular Pacific Plastic Project was designed to serve as a blueprint for other Pacific Island nations, showcasing how locally tailored, sustainable recycling initiatives can address shared challenges.
“Much of the focus remains on just talking, but real progress requires actionable steps and meaningful investment.
“Projects like the Circular Pacific Plastic Project demonstrate the tangible impact that can be achieved when donor funding is channeled effectively into initiatives that address critical challenges.
“ANZPAC is setting an exemplary standard by supporting innovative projects like this, ensuring that resources are directed toward sustainable and impactful solutions rather than remaining stuck in prolonged deliberations.”
ANZPAC program manager Angela Mayer said the first consumer-facing soft plastic collection in Fiji together with PRF was an important step towards finding circular solutions for plastic packaging in the Pacific.
“ANZPAC is proud to collaborate with all players in the industry, connecting local partners such as PRF to brands that are stepping up and are willing to act on plastic pollution,” she said.
