Milo has always fueled future champions and is well-associated with grassroots rugby, especially supporting future rugby players through its sporting events.
Apart from supporting junior sports, Milo has signed a three-year partnership with the Fiji Rugby Union this month in support of Fiji rugby.
Nestle Fiji general manager Tim Inkster said the partnership with Fiji Rugby Union was a natural fit for Milo.
“Milo is about fueling future champions and energising people and we certainly have a long history or association with sports – particularly rugby in Fiji,” Mr Inkster said.
“This partnership with the union is a natural fit. We are extremely lucky to have come together with Milo being a loved brand and Rugby Union, particularly the Flying Fijians equally being a loved brand too.
“It only makes sense that we come together because we have that reputation – people are drawn to us, therefore it’s a natural fit.”
He said their partnership is about getting up close and personal with the players.
“We’re teaming up to bring fans closer to the game than ever before with opportunities for hundreds of Fijian rugby fans, from team gear and domestical and international test match experiences and more,” he said.
Fiji Rugby Union chairman, Peter Mazey said he was excited about the opportunities the partnership with Milo will create for their fans.
“Through various events and activations, tournaments, bring unique experiences and interactions to our supporters,” he said.
“We are committed to making rugby not just a sport, but a shared community experience that brings joy and unity to all.
“I must acknowledge the hard work and dedication of everyone involved in bringing this partnership to fruition.
“Your efforts have laid the foundation for what I am confident will be a highly successful collaboration.
“I want to thank Milo once again for their unwavering support and belief in our vision. Together we are not just partners, but part of a larger family committed to the growth and success of rugby in Fiji.”
During an interview with Kaila, Mr Inkster also highlighted about their longtime commitment to junior sporting events in Fiji.
“Milo has had a long and proud history of being associated with grassroot rugby in Fiji, like Kaji Rugby and we have our tag rugby events that we have all-year-round,” he said.
“We go out into rural areas and not just in the city, so everyone gets a chance to be involved in the sporting events.
“Those days are about rugby and Milo but it’s also about creating long lasting memories for the young players and giving them something to aspire to.
“Being involved in rugby also gives them something to focus on and creates a lot of excitement. Equally I think Milo is able to create a link to that active lifestyle through those events.”