Eleven-time Academy Awards nominated composer Hans Zimmer has joined hands with Fiji Water to promote the product in a new campaign titled “It’s not just water, it’s FIJI Water”.
Zimmer has composed four 15-second scores for FIJI Water highlighting each chapter in the water story: “clouds”, “rain,” “rock” and “aquifer”.
“We’ve created the perfect storm through this campaign, elevated by the musical wonder of Hans Zimmer, to showcase that Earth’s finest water exists from a sustainable source in Fiji,” said Clarence Chia, senior vice president of marketing for FIJI Water.
“We know that consumers are actively looking for electrolytes, minerals, and a balanced pH in their water, all of which nature has perfected throughout hundreds of years. This is why ‘it’s not just water, it’s FIJI Water’.
Unveiled in the new campaign is the new FIJI Water packaging where the signature hibiscus flower is enlarged “for an eye-catching pop of colour”.
FIJI Water is bottled and packed at Yaqara in Tavua.
