The Fijian Competition and Consumer Commission says the prices of whole bird chickens have remained stable over the past 12 months, despite discussions on various media platforms stating otherwise.
In a statement, the commission urged consumers to be well-informed while it continued to monitor business operations to ensure they represent genuine market conditions.
“Since last year, the FCCC has maintained a rigorous weekly monitoring regime to ensure that chicken prices reflect genuine market conditions, rather than unethical practices such as price gouging,” the statement read.
“This initiative was introduced following the exorbitant pricing by certain retailers after the VAT changes announced in the 2023–2024 Fijian National Budget.
“As per our monitoring efforts, prices for whole bird chickens have remained relatively stable over the past 12 months, with FCCC’s consistent oversight and collaboration with suppliers and retailers playing a major role in maintaining affordability.”
The commission also highlighted that the majority of whole bird chicken sales came from frequent supermarket specials, which better represent customer preferences for ongoing promotions rather than regular prices.
“However, customers must be aware not all chicken sizes on special will be available at all outlets and it is wise to check beforehand to avoid disappointment.
“Members of the public are encouraged to be informed consumers, always compare prices, review promotions before shopping, and take advantage of the regular specials on offer.
“By doing so, you help promote a healthy, competitive market environment that naturally curbs unwarranted price escalations.”