Tourism Fiji’s ‘Bin it or Bag it’ campaign, aimed at advocating for a litter-free Fiji, has collected more than $100,000 since its inception last year.
In a statement, Tourism Fiji said that to date, about 15 partners across the country had contributed funds to the initiative, media space and creative skills to bring the campaign to life.
“At the 2023 Fiji Tourism Convention, stakeholders highlighted litter reduction as a crucial sustainability goal, prompting a coalition of dedicated private sector entities led by the Intercontinental Fiji Golf Resort & Spa, Grand Pacific Hotel, The Holiday Inn, Rosie Holidays and Ahura Resorts,” the statement read.
“The ‘Bin it or Bag it’ campaign encourages all Fijians and visitors alike to responsibly dispose of waste by either depositing it in bins or, when bins are not immediately available, to store it in a bag and dispose of it appropriately later.
“A key element of the campaign is the introduction of ‘Kasikasi’, a character featured in the campaign’s illustrations, poised to become a familiar face promoting responsible waste management. The campaign extends beyond messaging with specially designed reusable bags bearing the campaign slogan, available at various outlets throughout Fiji.”
Tourism Fiji boss Brent Hill said they were thrilled to launch the campaign alongside their dedicated partners.
“This initiative embodies our commitment to sustainable tourism practices and highlights the collective responsibility we share in safeguarding Fiji’s environment,” Mr Hill said.
“As we roll out this initiative, we encourage all Fijians and visitors to embrace the ethos of ‘Bin it’ or ‘Bag it’.
“The ‘Bin it or Bag it’ campaign will be prominently displayed across billboards, newspapers, radio, and digital platforms.”
Tourism Fiji’s chief marketing officer Srishti Narayan expressed enthusiasm about the vital initiative saying, “We believe when community, industry and the Government come together, they are a powerful driver for positive change.
“We appreciate our numerous partners who have joined us in this endeavour, and we encourage everyone to join the movement for a cleaner, greener Fiji.”
Tourism Fiji said it worked closely with the Ministry of Tourism and Civil Aviation and Ministry of Environment and Climate Change to align with broader national sustainability goals, a critical focus for the Government.
