Fiji’s tourism industry is experiencing an inspiring resurgence with visitor numbers exceeding pre-pandemic levels, says Minister of Finance Biman Prasad.
He told those present at the National Agriculture Show 2025 in Nadi this week that this remarkable growth presented a powerful opportunity for the agricultural sector.
Prof Prasad added this would stimulate demand for locally-sourced products within tourism.
“Currently, Fiji relies heavily on imported food to cater to its tourism needs, yet there is a vibrant chance to reduce this dependence,” he said.
“By improving the consistency, quality, and volume of locally-produced goods, we can elevate the incomes of local farmers and strengthen the bonds between our communities and the tourism sector.
“Wouldn’t it be lovely if tourists visiting our shores could enjoy local meat and produce? That simple connection between the soil and the plate is at the heart of what we are promoting today — fresh, local produce that sustains livelihoods and strengthens the link between agriculture and tourism.
“And I must ask us all: Are we truly appreciating our land? Are we planting enough of our own food, or have we become too comfortable relying on what comes from elsewhere.”
Prof Prasad said the theme of this year’s National Agriculture Show: “Be resilient, produce smart, grow local, and grow agro-tourism” fits into the setting we were now in. The four-day event in partnership with the Ministry of Tourism is bringing together farmers, stakeholders, partners and the public to celebrate the backbone of Fiji’s economy — agriculture.
