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We are here to stay

BURGER King is here to stay and if you haven’t heard of this fast-food chain, you will soon.

Local conglomerate Motibhai Group has announced plans to open seven more outlets across the country.

After first announcing their Master Franchise Agreement with Burger King Asia Pacific last year, the company has established two restaurants — one at the Nadi International Airport and the second in Martintar, Nadi.

Burger King Fiji general manager Akash Narsey said they were in negotiations to open a few more branches in Suva over the next few months.

“Burger King is in negotiations to open three Burger King outlets in the Capital City at strategic locations, with its second airport outlet in the farewells hall at the Nadi International Airport, scheduled to open later this year, which will be followed by other towns in Fiji,” he said.

“When I refer to continuous growth, we target within the next few years to be looking at between seven to 10 Burger King outlets in Fiji. Our immediate plan, however, is to open three Burger King Restaurants before the end of 2016 in the Suva and Nadi areas.”

Motibhai Group and Burger King chairman Kirit Patel said acquiring the agreement from one of the world’s leading hamburger franchise was a strenuous but fruitful exercise.

“We’ve had quite a good experience in the restaurant business in the form of our cafes at the Nadi International Airport,” he said.

“So that gave us a platform or good grounding and experience to venture into something that we could associate ourselves with an international brand.

“Obviously with McDonalds in Fiji, we felt that being involved in a brand such as Burger King, which is the fastest growing restaurant chain in the world, was something that we wanted to be part of.

“Burger King executives from the Asia Pacific office came over and had a look at the market.

“They looked at a number of organisations and we had also expressed our interest.

“We ended up being chosen and as a result we now have Burger King in Fiji. “

He said the company had an ambitious business plan to turn Burger King into the country’s largest fast food chain.

“The standards and the requirements to run a business such as Burger King are very demanding.

“We have been very interested in setting up the franchise here in the domestic market.

“We even involved overseas experts in the whole set up of each branch and we did that because we want to always set a good standard benchmark and ensure that we deliver the Burger King promise and that is, ‘Taste is King’.”