SINCE 1894 Lifebuoy has supported people in their quest for better personal hygiene.

The classic red bar of Lifebuoy soap and its distinctive medicated carbolic smell was synonymous with cleanliness throughout the twentieth century.

Today, the Lifebuoy brand is more than the quintessential bar of red soap.

With its multiple soap variants Lifebuoy ensures daily hygiene and freshness for the entire family.

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene soap bars and promoting healthy hygiene habits.

The desire to be clean, active and healthy is essential to everyone — irrespective of age or economic status.

Lifebuoy understands this need and champions the cause for hygiene and health around the world.

An inspiring vision for more hygienic, healthier and ultimately more vital communities is the driving force behind the Lifebuoy brand.

To realise this vision, Lifebuoy looks to consistently innovate and provide accessible hygiene and health products to a wide variety of consumers.

The vision also commits the Lifebuoy brand team to visible action, inspiring projects that motivate consumers to improve their hygiene behaviour.

“There may be many brands out in the market but Lifebuoy continues to be the leader and the first antibacterial soap introduced to the world,” Motibhai Group marketing manager Abraham Gomes said.

“Despite being the leader in personal hygiene, Lifebuoy is easily accessible via all leading supermarkets and stores and is sold at a very competitive price as well,” Mr Gomes added.

Lifebuoy is available as 90g soap bars in Mild Care, Nature Pure and Total Ten variants and is distributed in Fiji by Motibhai Group — bringing quality products for you and your family.

ABOUT LIFEBUOY

Lifebuoy is the world’s first antibacterial soap and was created by William Lever of Lever Brothers (now Unilever International). It is the first brand to use carbolic which was previously used for medical purposes only. Carbolic gave the soap bar a strong medical scent and was considered as a breakthrough for personal hygiene around the world.