THE first Hibiscus Festival was a novel event aimed at bringing a splash of excitement to Suva, reminiscent of Honolulu’s Miss Aloha Month.
This was highlighted in an article published by The Fiji Times on Monday, August 20, 1990, which highlighted the significance of the festival’s inception in 1956.
According to the newspaper, the inaugural festival, organised by the Jaycees, saw a vibrant mix of entrants from all racial groups in Fiji.
Susan Curtis, a hostess with White’s Travel Service, humorously won second place despite already travelling to Viti Levu three times a week.
The winner, Liebling Hoeflich, then an 18-year-old telephone operator, enjoyed a prize trip to Sydney, while Lydia Pickering took third place with a trip to Levuka.
The festival was marked by community enthusiasm, with stalls bustling and locals donning Bula shirts, despite government orders for formal wear.
The Governor, Sir Ronald Garvey, notably embraced the Bula shirt trend, adding a touch of rebellion and charm to the festivities.
The day featured fun events such as a soap-box derby and a wheelbarrow race, with good-natured spills but no serious injuries.
Despite a small financial loss for the Jaycees, the festival laid the groundwork for what would become Fiji’s largest charity fundraiser, evolving into a major annual event at Suva’s Albert Park.
The original Bula shirt competition has faded, but it serves as a reminder of the festival’s colorful beginnings and its potential for community spirit.
The article written in 1990 was meant as a reminder to the people of Fiji of just how the Hibiscus Festival has evolved over the decades.
