ON behalf of Westpac, the major and very proud sponsor of Westpac Prime Minister’s International Awards, I would like to applaud the outstanding achievements of all the winners and offer special acknowledgement and congratulations. Winning Fiji’s most prestigious business awards not only recognises the mark your business is making on the international stage, but will also give your brand a huge advantage domestically — really cementing your reputation as the market leader in your respective industry.

It’s so important to recognise Fijian businesses that trade internationally. By doing business across borders, local companies allow themselves options to scale up significantly and truly reach their full potential.

This is, of course, not only good for that individual business but has far reaching flow on affects. It generates GDP, strengthens our economy and creates new and better jobs for employees. And, importantly, it builds ‘Brand Fiji’ globally — which is good for all of us.

Wishing all the winners continued success and encouraging you to keep thinking of ways to take Brand Fiji even further.

On behalf of the whole Westpac Fiji Team, I wish everyone a Merry Christmas and a prosperous New Year.