BILLIONS of people have “kissed” the Coca-Cola glass bottle over the last 100 years and you’re likely to be one of them.

“Kissed By”, one of many elements of the global marketing campaign marking the 100th anniversary of the Coca-Cola contour bottle, features Marilyn Monroe, Elvis Presley and Ray Charles being “kissed by” the iconic bottle that was featured at the Holiday Inn in Suva yesterday.

The idea is that anyone can be “kissed by” Coca-Cola by simply taking a sip from the iconic glass bottle.

Coca-Cola Amatil Ltd celebrated the 100th birthday of the iconic contour bottle, a design that cemented itself as a global pop culture icon and loved by millions around the world.

Company spokesman Lawrence Tikaram said this was a true milestone birthday for Coca-Cola.

“One hundred years ago, a design was created that would go on to become a global icon,” Mr Tikaram said.

“It’s a truly special thing to think that although Coca-Cola as a brand has changed and reinvented itself over the years, this design icon has remained the same.”

When reflecting on the exciting year Coca-Cola has had in the country, Mr Tikaram said, the 100th birthday of the contour bottle was another special occasion the company was delighted to mark.

Company general manager Roger Hare said the contour bottles were still available in Fiji in cafes and other places.

Mr Hare said everyone could still enjoy “coke” in a contour bottle this Christmas.

One of the interesting aspect about the shape is that while it is almost universally recognised, the form has evolved over the years.