A number of supermarkets are freezing prices of certain poultry products by Rooster Poultry in an effort to help ease costs for consumers.

This is in response to an initiative by the Fijian Competition and Consumer Commission (FCCC) calling on multiple stakeholders in the market to help reduce burden on the pockets.

“Rooster Poultry has voluntarily joined this endeavour by agreeing to uphold their prices for whole bird chicken until the New Year,” FCCC said in a statement.

“Both parties have agreed to maintain the prices of selected Rooster chicken whole birds in supermarkets, ensuring stability in the current recommended retail prices (RRP).”

FCCC chief executive officer Joel Abraham said the goal was to ensure that Fijian families had access to affordable chicken options, especially when household budgets were stretched during this time of year.

“We appreciate Rooster Chicken’s co-operation in this endeavour and hope to see similar consideration from other suppliers,” Mr Abraham said.

He said the initiative was not intended to endorse or promote any specific brand but to help consumers by offering special relief measures, considering that chicken was among the most consumed items during this festive season.

Mr Abraham called on retailers in general to reflect lowered wholesale prices in their retail pricing.

“We are not asking them to keep prices so low that they cannot make a profit, but to operate from a place of fairness,” he said.