Global e-commerce platform Alibaba Group has taken the initiative to support small, medium and large enterprises in Fiji.
With the assistance of Investment Fiji and Fiji Commerce and Employers Federation (FCEF), the company hosted a Fiji B2B Summit in Suva last week aimed at helping local businesses to expand its global reach and exports through Alibaba.com.
According to Investment Fiji, the summit featured industry experts from Alibaba, including general manager of Alibaba Australia and New Zealand Pier Smulders and Business Development Manager of Alibaba.com Daniel Zhou, who shared insights on the latest global B2B trends, effective strategies for leveraging Alibaba.com, and the advantages of the company’s tailored ‘Gold Supplier’ program.
“We are honoured to launch our Global Gold Supplier Program in Fiji, marking its debut in the South Pacific. This initiative aims to empower Fijian businesses by elevating their global exports and assisting SMEs in embarking on their export journey,” Mr Smulders was quoted as saying in a statement from Investment Fiji.
“Alibaba.com is not merely a platform. It’s a comprehensive toolkit offering insights, networks, and the strategic partnerships necessary for sustainable business growth.”
Investment Fiji CEO Kamal Chetty said the primary objective was to facilitate the expansion of local businesses on a global scale.
“Platforms such as Alibaba.com offer a unique and an exceptional opportunity for our local businesses to access a broader array of markets and connect with potential business prospects,” Mr Chetty said.


