A STUDY found that 51 per cent of leisure travellers and 69 per cent of business travellers now use video to help book their trips.
Celtica Media managing director Sam Lindner says eMarketer study also found that 31 per cent of brands were planning to shift their advertising budgets away from broadcast television and into online video.
The Australia-based online travel and tourism marketing and media specialist will be established in Fiji working with Fiji Travel Marketing on tourism activities.
It is the world leading distributor of videos and rich media of hotels and resorts to tens of thousands of the world’s top online travel booking sites
“Many tourism operators do not realise that without video and other rich media, much of their online marketing is totally ineffective, with our Celtica Media Global Travel Media TV and PREVU and ICE Portal programs providing tourism operators in the South Pacific for the first time with global leading edge on line marketing that will drive real bookings for tourism operators large and small.”
