The Online Safety Commission has partnered with the Miss Fiji 2025 Pageant to launch a new awareness song titled “Loving Hands.”
Speaking at the launch, Online Safety Commissioner Filipe Batiwale said the initiative was created in response to the “growing toxic culture” on social media that continues to erode aspects of Fiji’s culture and community values, especially ahead of the Pageant.
“Our online safety awareness song was composed in response to the current toxic culture of the online space that we see in our everyday life in Fiji,” Mr Batiwale said.
“It’s about promoting the idea of thinking before you click.”
The song, performed by Mr Sam (Sam Kurukitoga) and Grace Vuata (Veniana Kuruwasali Grace Vuata), will be available on the Online Safety Commission’s Facebook and YouTube pages, as well as through the Fiji Government and Ministry of Communications social media platforms.
Mr Batiwale said the partnership with the Miss Fiji Pageant is designed to extend the Commission’s outreach to communities they might not otherwise reach.
“Our mandate is to promote online safety through awareness and campaigns, and this collaboration allows us to amplify the message of thinking before you click.
“The Miss Fiji contestants will take this message into the various communities they represent.”
He added that the Commission will also support the pageant through training on online resilience, moderation, and digital tools to create a safer online environment for contestants and followers alike.
“No one is immune in the online space from harm.
“This partnership provides a platform to educate people about the existing laws that protect individuals from negative online experiences, and to identify areas where reform may be needed.”
The artists behind “Loving Hands” said they hope the song will spread a message of hope, tolerance, and kindness, encouraging Fijians to stop the “hate” and share positivity online.
