COSMETICS retailer Bold & Beautiful Cosmetics Fiji is now exploring opportunities to expand operations to Nadi and Lautoka by the end of this year.
Company directors Shireen Lata and Shanal Sivan said the business has grown into a trusted name with current locations at Damodar City in Laucala Bay, Nausori Plaza and their newest branch at the Yatu Lau arcade in Suva, which opened for business last month.
Ms Lata said when they entered the market in 2023, it was with a clear mission to provide genuine skincare and beauty products in a space increasingly challenged by counterfeit alternatives.
“In the meantime, our priority remains strengthening and refining our services within our existing locations in the central division, ensuring we maintain the high standards that our customers expect,” Ms Lata told this newspaper.
She said she was also proud to serve a diverse customer base across a wide range of age groups where the product offerings catered to younger customers seeking modern beauty trends such as blushes, highlighters and lip anti-ageing products, while more mature clients were interested in skincare and anti-ageing solutions.
“In a market where fake products exist, trust becomes everything and our customers know they can rely on us for honest advice and genuine products.”
While acknowledging the customers for their support and loyalty, Ms Lata said the business continued to perform strongly.
She added their digital presence also played a significant role in the growth through engaging and informative content, embracing a modern marketing approach.
Bold and Beautiful Cosmetics also operates a sister company named Bold Essentials, which focuses on affordable and practical home and lifestyle products.
