THE Fiji Tourism Exchange (FTE) 2026 officially opened yesterday with more than 500 global industry partners joining local stakeholders for two days of business, connection and opportunity.In a statement, event host Tourism Fiji said the Exchange is a key platform for building international partnerships, driving commercial outcomes and showcasing the depth and diversity of Fiji’s tourism industry.
In his opening speech, Deputy Prime Minister and Minister for Tourism and Civil Aviation Viliame Gavoka said tourism in Fiji was about more than visitor numbers.
“It is about people, communities and shared opportunity. “The Fijian Tourism Exchange continues to demonstrate the strength of our industry, bringing together global buyers, sellers and media to experience the diversity and authenticity of our tourism offering.
“As we pursue sustainable and inclusive growth, our focus remains on empowering local communities, expanding connectivity and ensuring tourism benefits are felt across all regions of Fiji.”
Tourism Fiji chief executive officer Dr Paresh Pant highlighted the importance of FTE as the industry’s primary commercial platform.
“Today, we are reminded that Fiji’s tourism industry has transitioned from post-pandemic recovery to a phase of recalibration.
“FTE remains our premier platform to strengthen partnerships, create real commercial opportunities and align our efforts for disciplined growth.
“By bringing together operators, trade partners, airlines and stakeholders, FTE allows us to build relationships, close deals and collectively position Fiji for continued success in an increasingly competitive global landscape.”
The conference was also timely as the Israeli-US war on Iran, now into its fourth week and localised in oil-rich West Asia, has begun to upend the global aviation industry through skyrocketing jet fuel price and major disruptions in supply, with a likely negative impact on global tourism.
In Fiji, the tourism industry has responded by activating the Tourism Action Group (TAG), which helped in crisis management during COVID-19.
TAG chair Damend Gounder reaffirmed the industry’s collective focus on preparedness and collaboration in navigating evolving global conditions.
“TAG brings together government and industry partners to ensure we remain aligned and responsive, particularly as the ongoing Middle East conflict contributes to global uncertainty,” he said.
“Our focus is on maintaining visitor confidence, supporting demand, and planning ahead so Fiji remains competitive.
“By working collectively, we can safeguard tourism’s contribution to our economy and ensure the benefits continue to reach our communities. Fiji remains well-positioned, connected, and ready to welcome visitors.”
This year’s event was held at the Sheraton Fiji Golf & Beach Resort in Denarau and was attended by 122 international buyers and media representatives from 16 countries, alongside 82 exhibiting companies and more than 3300 pre-scheduled appointments recorded.
