ASCO Motors Fiji has launched the 9th-generation Toyota Hilux, introducing a new chapter in Fiji’s pickup trucks market.
In a special ceremony last week, Asco Motors Fiji chief executive officer Ronald Kumar said the launch underscored the company’s long-term investment in Fiji and is in alignment with the organisation’s Vision 2030 pathway.
“The Hilux has been part of Fiji’s story for six decades. With the 9th Generation model, we are reinforcing our commitment to deliver world-class vehicles backed by the values of quality, durability and reliability,” Mr Kumar said.
“This new Hilux supports our mission to build national capability, expand skilled employment and deliver mobility solutions that are safer, smarter and more sustainable for all Fijians.”
Asco Motors Fiji is the trading entity of Toyota Tsusho (South Sea) Ltd (TTSSL), a subsidiary of Japanese car dealer Toyota Tsusho Corporation, member of Japan’s car making giant Toyota Group.
TTSSL is listed on the South Pacific Stock Exchange (SPX) (SPX: TTS) and is the authorised distributor of Toyota vehicles in Fiji.
In a statement on SPX, TTS said with upgraded design, enhanced safety systems and proven Toyota performance, the new 9th Generation Hilux further strengthened Asco Motors Fiji’s position as Fiji’s most trusted mobility partner.
“The new Hilux delivers a commanding stance, enhanced stability, advanced steering technology, and a refined interior, bringing together uncompromising toughness with greater comfort and modern driving sophistication.
“Available in a range of single and dual-cab configurations, the 2026 Hilux lineup is powered by Toyota’s proven 2.8-litre diesel engine, producing up to 150 kW.
“The enhanced platform features reinforced suspension, vehicle stability control, and upgraded onboard technology, ensuring the Hilux continues to meet the demanding needs of drivers across Fiji,” it stated.
Mr Kumar said the 9th Generation Hilux range offered by Asco Motors Fiji will not include hybrid (full or mild) or battery electric variants at this stage, and that any future changes to the model line-up will be carefully evaluated and introduced in line with manufacturer guidance and market readiness.
He also drew attention to the increasing presence of unauthorised parallel importers of Toyota in Fiji, including recent reports of stolen Toyota vehicles entering the market through unscrupulous operators. The recent discovery of allegedly stolen Toyota vehicles in Brisbane, Australia intended for export to overseas markets had put Asco Motors on high alert.
Mr Kumar said under Fijian consumer protection laws, customers are entitled to clear, accurate and non- misleading information when making significant financial commitments such as vehicle purchases.
He further noted that modern vehicle ownership extends well beyond the initial transaction and requires comprehensive whole-of-life support.
“This includes manufacturer-approved servicing, access to genuine parts, warranty protection, and the effective management of technical service campaigns and safety recalls.
“These safeguards can only be reliably provided by authorised dealers that maintain formal contractual relationships with vehicle manufacturers and are accountable to both manufacturers and relevant local regulatory authorities,” he said.
He urged consumers to protect their legal rights, personal safety and long-term ownership interests by purchasing vehicles exclusively from authorised dealers like Asco Motors, and to exercise caution when engaging with parties that claim manufacturer authorisation or technical expertise without verifiable accreditation.
Officiating as chief guest at the launch, Minister for Public Works, Meteorological Services & Transport Ro Filipe Tuisawau acknowledged Asco Motors’ longstanding partnership with the Fiji Government, noting the company’s continued support for essential service delivery across the country. He said Asco Motors’ reliable fleet management services have strengthened government operations ranging from national infrastructure works and community outreach to disaster response and recovery efforts.
Ro Filipe said the Government was committed to a modern, sustainable transport system, focusing on decarbonisation, low-emission vehicles, and the National Transport Master Plan to deliver a safer and cleaner future.
With global demand for the new Hilux described as “exceptionally strong” and placing pressure on production and regional allocations, stock availability in Fiji, according to Asco, will be limited.
Customers are therefore encouraged to place their orders in advance, allowing Asco Motors Fiji to confirm allocations directly with the manufacturer.
Mr Kumar said early ordering was the most effective way for customers to secure their preferred specification, given the tight allocation environment expected for the new 9th Generation Hilux.
The models are now available for test drives and enquiries at info@asco.com.fj.
The all-new 9th-generation Toyota Hilux. Picture: MELI NAGUSUDRAU
First secretary of the Embassy of Japan Chika Inoue, left, Minister for Public Works Ro Filipe Tuisawau, Asco Motors Fiji CEO Ronald Kumar at the launch of the all-new 9th-generation Toyota Hilux.
Top right: Guests at the launch. Pictures: MELI NAGUSUDRAU
